Work

UnlikelyAI

Design Lead

2025–now

A brand engine so anyone at Unlikely could make anything, on brand.

• Brand
• Websites
• Product

UnCheck

Design Lead

2025

An AI platform for a global accounting firm, designed then shipped in code.

• Product

APIMS

Fractional Head of Product

2024–25

Shipping a cybersecurity management platform for schools and charities.

• Product
• Brand
• Websites

Embrace

Lead Designer

2024–25

A Figma design system that speaks Bootstrap, from tokens to the live site.

• Websites

Sentr

Co-Founder & CEO

2021–now

Helping 50,000 amateur footballers to feel like pros.

• Apps
• Product
• Brand
• Websites

The London Funeral Singers

Freelance Designer

2020–now

Brand and website for a small company who leave a big impression.

• Brand
• Websites

Stakester

Co-Founder & Head of Product

2019–22

An on-demand esports platform for 100,000 casual gamers.

• Apps
• Product
• Brand
• Websites

Quantexa

UX/UI Design Consultant

2018–19

Designing the foundations of a $2.6bn AI platform.

• Product

British Heart Foundation

UX/UI Design Consultant

2018

Rolling out a new visual identity across the BHF’s digital ecosystem.

• Websites

NHS Digital

Senior UI Designer

2015–18

User-centred websites for national health campaigns like Change4Life.

• Websites

Theta

Designer

2014–15

Websites for Ports of Auckland and NZ Ski at a New Zealand agency.

• Websites
• Brand