Sentr
- Product design
- Web design & development
- Brand
- Leadership
- Fundraising
- Role
- Co-Founder & CEO
- Years
- 2021–now
- Live site
- sentr.app
Sentr started as a side project with two friends: a way to track our amateur team’s stats, and turn them into fantasy points.
We couldn’t find an app that did it, so we built one.
Starting lean
Three of us, in our spare time, building only what our users really needed. Our MVP found around 150 teams logging matches every week.
The beta
In 2024 we raised £30k to build a beta that works the same on web, iOS and Android. I designed it, and managed the build with our CTO and an external team.
Website
To writeThe website: what it had to do, and how it was built.
Growth
We launched in September 2024 with no marketing budget. Network effects did the rest: every team that logs a match brings in its players.
Outcome
From 150 to 750 monthly active teams, and more than 35,000 matches recorded.
- Player profiles
- 50k+
- Peak monthly active teams
- 750
- Matches recorded
- 35k+
Visit sentr.app ↗“Great app, one which has definitely been good in keeping players committed to playing.”
