UnlikelyAI
- Brand
- Website
- Product
- AI design system
- Engineering
- Role
- Design Lead
- Years
- 2025–now
- Live site
- unlikely.ai
A brand engine, so that anyone at Unlikely could make anything, on brand.
To writeThe brief, and where the brand was when I joined.
Identity
To writeThe mark and the type.
The brand engine
To writeHow the engine works, and who uses it.
Sites and papers
To writeThe website, and the research papers.
Product
To writeThe product design, from Capabilities to UnCheck.
Outcome
To writeWhat came of it.
Visit unlikely.ai ↗“Andy is the best designer I’ve ever worked with. He transformed our brand and output, empowering the marketing team and eliminating our need to use external agencies.”
