APIMS
- Product management
- Product design
- Brand
- Web design
- Role
- Fractional Head of Product
- Years
- 2024–25
- Live site
- apims.co.uk
APIMS turns the data privacy and cybersecurity processes of big companies into an automated platform for schools and charities.
Its founder had spent a lot of time and money on a product that wasn’t stable enough to launch, and asked me to help ship it.
Shipping the MVP
For a year, about four days a month, I ran product: moving development from an onshore team to an offshore one, then prioritising the backlog that got the platform ready for paying customers.
PlaceholderThe platform: a key screen, or a short screen recording
User journeys
I did little of the product’s design, but I needed to know its journeys inside out. So I wrote personas, and mapped out each one’s experience.
Brand
I freshened up the brand, redrawing the logo and adding a set of visual elements.
Outcome
APIMS took on its first paying customers in July 2025.
To writeHow many customers since, or another figure.
Visit apims.co.uk ↗