Hi, I’m Andy. I’ve been a designer since 2007. I am currently Design Lead at UnlikelyAI, where I use AI to design and ship products in regulated industries.
I’ve worked for large orgs such as NHS Digital and British Heart Foundation, and for agencies such as Theta and Embrace. But mostly I’ve worked in start-ups like Quantexa, Stakester, APIMS, and as co-founder of Sentr.
Selected Work
UnlikelyAI
Design Lead
A brand engine so anyone at Unlikely could make anything, on brand.
- Brand
- Website
- Product
- AI Design System
- Engineering
“Andy is the best designer I’ve ever worked with. He transformed our brand and output, empowering the marketing team and eliminating our need to use external agencies.”
UnCheck
Design Lead
Designed an AI platform for a global accounting firm, then shipped code.
- Product design
- UX/UI
Embrace
Lead Designer
A Figma design system that speaks Bootstrap, from tokens to the live site.
- Design System
- Figma Variables
- Bootstrap
- Umbraco
- Website
Stakester
Co-Founder & Head of Product
Esports for casual gamers: brand, MVP, then product to 100,000 sign-ups.
- Product design
- Product management
- Web design & development
- Brand
- Leadership
“I loved working alongside Andy on Stakester. He’s not only a great designer, but an organised and dedicated team leader, project manager and product visionary.”
Sentr
Co-Founder & CEO
Amateur football stats as fantasy points, used by 750 teams a month.
- Product design
- Web design & development
- Brand
- Leadership
- Fundraising
The London Funeral Singers
Freelance Designer
Identity and site for bespoke funeral choirs, now at 500+ funerals.
- Brand
- Logo
- Web design & development