NHS Digital
- UI design
- User research
- Leadership
- Role
- Senior UI Designer
- Years
- 2015–18
- Campaigns
- Change4Life, Start4Life, School Zone, Be Clear on Cancer
NHS Digital is where I really learnt the ropes: agile teams working to the Government Digital Service’s standards, with user needs and accessibility front and centre.
I joined as a mid-weight, became a senior, and led the redesign of some of Public Health England’s biggest campaign sites.
Users first
Each project was a team: a UX designer, a content designer, developers and a project manager. I balanced ministers, agencies like Ogilvy and Saatchi & Saatchi, and partners like Disney, while speaking up for the user.
Change4Life
To writeWhat Change4Life needed, and what I changed.
Start4Life
To writeWhat Start4Life needed, and what I changed.
School Zone
To writeWhat PHE School Zone needed, and what I changed.
Be Clear on Cancer
To writeWhat Be Clear on Cancer needed, and what I changed.
Outcome
To writeWhat came of it: reach, results, or what the sites went on to do.
