nhs digital

designing user-centric websites for national health campaigns

Role

Senior UI Designer

Responsibilities

UI Design

User Research

Leadership

Years

2015-2018

Brands

Change4Life

Start4Life

Be Clear on Cancer

Public Health England

NHS.uk

Smokefree

Stay Well This Winter

I'd been designing websites for years, but being part of the team at NHS Digital was where I really learnt the ropes. Working under the Government Digital Services (GDS) framework meant designing and building products using an agile methodology, as part of a scrum team, with user needs and accessibility always front and centre.

For each project, I worked alongside a UX designer, content designer, developers and project managers. I learnt to balance the needs of a wide range of stakeholders, including government ministers, top brand agencies like Ogilvy and Saatchi & Saatchi, and external partners like Disney — whilst always advocating for  the user at the heart of the journey.

I joined as a mid-weight and quickly rose to senior, leading the transformation of some of Public Health England’s largest health campaign websites, including Change4Life and Start4Life.